The Small Business Association will be joining us to deliver an in depth discussion on product and service pricing. 

Course Objectives 
1.Define pricing.
2.Explain how costs affect pricing.
3.Describe pricing as a component of the marketing mix.
4.Identify pricing objectives.
5.Describe pricing strategies in relation to sales promotion.
6.Explain the three general pricing models for small business.
7.Identify common pricing mistakes.
8.Recall the legal issues involved in antitrust actions, loss leader pricing, and pricediscrimination